Why I quit LinkedIn

There’s a growing tide of people who are:

• increasingly weary due to being constantly online.

• fed up dancing to the social media algorithms.

• craving more real-life connection.

These things have been brewing within me for a while, and even a few famous creators are making the switch to a more old-school life.

You might think I’m a clown, and maybe none of this resonates with you, or perhaps you’ve been feeling this for a while, too.

As I approach a significant birthday this summer, I’m becoming much more conscious of where I put my time and energy.

Here are five quick reasons why I quit LinkedIn:

1. It was a massive drain on my time - social media is designed to be addictive

2. I like my conversations to have a bit of depth and meaning (sorry if that sounds snobby; I’m just wired that way)

3. It’s become boring - AI and template posts are everywhere, and there’s a new bandwagon to jump on every week

4. I never got much business from it because I never enjoyed using it

5. It wasn’t good for my mental health

And I didn’t even mention the relentless ‘connect and pitch’ merchants who try to sell to me like I’m a 10-person agency.

So, is my business just going to wither away and die? Well, it might anyway, as AI gallops towards an uncertain future for all of us.

In the meantime, I’m redirecting my marketing efforts by:

• focusing on small online communities and in-person networking events.

• experimenting with quirky direct mail campaigns to cut through the constant online noise.

How is LinkedIn working for your business?

Pump up the volume in everything you do!

Jamie

PS I recently worked on a brilliant project for Channel 4 and Lloyds Bank. Read the four stories of the Black in Business initiative winners.