...when you say nothing at all.

Sorry for the early morning earworm, but Ronan Keating was wrong.

When you don’t have case studies on your website, this is what your prospects think.

  • This company doesn’t understand my problems

  • How can I trust a company that doesn’t share its results?

  • They have no track record in my sector, so I’ll go elsewhere

A lot of people roll their eyes when I mention case studies.

Yes, they’re not the most glamorous part of marketing, but if you don’t have time to prove how you’ve helped others with the same problems, you’re definitely leaving money on the table.

You may think I’m talking a lot of codswallop, but I genuinely want to help as many businesses as possible get more of the right clients.

Yes, I charge for writing case studies, but their impact gives me the biggest buzz.

One of the best things about case studies is I can guarantee many of your competitors aren’t getting it right. If you're ready to take a shot, there’s a massive open goal.

Until next time,

Jamie