😂 What's so funny?

Did you know 95% of business leaders are scared to use humour in consumer interactions?

That's a real shame because:

• 91% of people prefer brands to be funny

• 90% of people are more likely to remember funny ads

• 72% of people would choose a funny brand over the competition

Yet, only 18% of brands use humour online.

It sounds like there's a gap in the market. Read more below.

Until next week. 📣