What's the real reason?

I spoke to a local business owner recently (they’re happy for me to share this anonymously), and he told me he didn’t have time to write case studies for his business. I’ve heard that a lot in 2025.

I was feeling brave/stupid, so I asked, “How did you find the time to come to this networking event today?”

They looked surprised at first, and I thought I’d offended them. They replied along the lines of, “It’s just something I build into my monthly schedule.”

Now, if I was writing this as a LinkedIn post, I’d make up something profound I said in response that turned them into a five-figure client.

The thing is, I didn’t have to say a word. He knew right away what I was getting at. And no, they’ve not become a client yet.

Sometimes, the excuses we tell ourselves aren’t the whole story.

This guy had the time, but he was prioritising other things. And there’s nothing wrong with that.

The problem often comes when you try to rationalise things in your head. For example:

“I don’t have time to write case studies because I go to regular networking events as my main business development activity”.

What’s going to help turn those networking conversations into new business?

Having case studies that people can’t ignore.

Pump up the volume in everything you do! 📣

Jamie

PS What’s the real reason I enjoy writing case studies? I could tell you it’s because I want to help people, but that’s only part of it (albeit a hugely important one).

I love writing stories. Being able to make a living from it is something I never thought I’d be able to do because people told me to settle for a career I didn’t like just to pay my bills.