What goes on in the gap?

I ventured into Auld Reekie (Edinburgh) yesterday for a networking event. It was loud, but I managed to have some good chats.

Someone mentioned to me their company had an exceptional case study, but the boss waited four months before publishing it on the website.

I know everyone’s busy. However, it got me wondering about what might go on in the gap between a project finishing and the case study being published.

• Some of your ideal prospects go to a competitor

• Your sales/marketing teams grow increasingly frustrated

• You have days where your company posts nothing on social media

That gap could be very costly. It’s tough in most sectors at the moment, so sitting on a powerful success story for a few months or more doesn’t make sense.

Here’s a good quote to sum things up:

Pump up the volume in everything you do.

Jamie