There was a case study that swallowed AI

AI has its benefits, but I’d like to mention a few things if you’re thinking of using it to write your case studies.

• Some people will be able to tell, which could be a negative for them

• It won’t take everything you’ve done and craft it into an engaging story with emotional impact

• AI tools are large language models, which means they’re rapid regurgitators rather than content creators. Your content won’t sound unique

• If your competitors are using AI to produce their case studies, they’ve handed you an easy way to stand out by writing your own

• Any copyright goes out of the window, you may see some of the content it produced for you in another company’s case study

I know I’ve got skin in the game here, but I’m not saying you have to use my services.

I wanted to offer a different perspective to think about.

Pump up the volume in everything you do!

Jamie