Some beans on a plate

The title of this email is intentionally duller than dishwater.

That’s because I want to point about how so many businesses get it wrong when they’re sharing case studies on social media.

Before

Playing it safe won’t stop the scroll.

1. “Here’s our latest case study about the work we did for Bloggs & Co.”

2. Would you order “Some beans on a plate” from a restaurant menu?

After

You don’t need to go full M&S on it, but sprinkling a bit of joy into your case study social posts can mean the difference between people clicking the link or not.

1. “It’s like someone finally switched our website on.” Read how we took Bloggs & Co. from zero online enquiries to 30+ every month.

2. This saucy little high-fibre breakfast is packed full of essential nutrients, including iron and potassium.

Pump up the volume in everything you do! (No pun intended. If you’re a new subscriber, I always sign off my emails with this!)

Jamie

PS I genuinely only have space for one new case study client between now and the end of August, so hit reply if you’d like to chat.