So what?

This week, I've found myself saying these two words a lot while scrolling through the LinkedIn echo chamber. I’ll say no more on that!

Asking “So what?” when reading your case studies (old or new) is an underrated way to improve them.

If a prospect is on your site browsing your case studies, how easy is it for them to think, “So what?” in response to what you’ve written? For example:

• We delivered a lovely new ecommerce website for Malcolm’s Megaphones

• We chose the open-source WooCommerce platform to build the functionality

• Two months after launch, online orders were up 87% year-on-year, and Malcolm hired someone to help pack all the orders rather than doing everything himself.

While the first two lines are factual and far from unique, it’s much harder to forget the third bullet point.

Something to think about the next time you review your case studies or start crafting a new one.

Until next time,

Jamie

PS Is it time to change the way you think about case studies?