Meet the poor old uncle nobody talks about. 🗣️

He's kind of important.

Author

Jamie Graham
March 30, 2023

11 out of 10 subheadings are boring.

Most copywriters will tell you how important the main heading of an article or web page is. And they're right.

But subheadings are like the estranged uncle no one in the family talks about.

Here are 3 reasons why you should put more thought into them:

  1. When people skim your content, you need to give them a reason to stop and take notice

  2. If you set them up as H2 headings using relevant keywords, they can help with SEO

  3. Because very few people bother and your content will stand out as a result

I'll use this email as an example. If the text above was a paragraph in a longer article, which of these would catch your attention?

  • 11 out of 10 subheadings are boring

  • Subheadings explained

Something to think about: there's more info below.

How to Write Subheadings That Hook (and Re-hook) Your Readers

Discover how to write subheadings that capture and hold the attention of even the busiest, most distracted website visitors.

https://copyblogger.com/how-to-write-subheadings/

Until next Thursday.

Jamie 📣