3 ways to kick content amends to the kerb. ⚽

Hands up if you love getting lots of client amends. 🙋

Didn’t think so.

Too much back and forward on content projects is bad for business.

1. You quoted for up to two sets of amends but don’t want to annoy your client by asking for more money

2. Every set of changes eats away at your reputation and chance of referrals

3. Your copywriter’s enthusiasm dwindles

It doesn’t have to be this way.

Here are three things I do without fail to head client changes off at the pass:

1. Don’t start until I’m happy with the brief

It’s easy to feel pressured into cracking on with a project, but there’s no point if there are glaring gaps.

2. Assume nothing

New questions often come up as I’m working on a project, and I’ll always ask them as I go because guesswork helps no one.

3. Explain my thinking

Clients aren’t mind readers. That’s why, even for small projects, I send over detailed notes on my approach so they can understand the process.

These three things may seem obvious, but I know not every copywriter does them.

Since starting my business just over a year ago, I’ve not had any projects need more than two sets of amends. In fact, I’d say about 95% have had one set or none at all.

I’m not telling you all this to blow my own trumpet, or so you ditch your current copywriter.

I’ve seen first-hand how frustrating, time-consuming and costly projects are when the copy keeps getting tweaked. It’s no fun for anyone involved.

If this happens in your agency more than you’d like, ensuring the three steps above are integrated into every project will save you time and money.

Until next week.

Jamie 📣

PS When did you last update your agency’s blog?