Have you ever asked yourself this?

How do you want your prospects to feel when they read your case studies?

You’re aiming for a positive emotional response like:

• When no one sits next to you on the train during rush hour

• When a lorry driver gives you a thumbs up for letting them past

• When the sun glints off a pound coin on the pavement no one else has seen

Be honest.

If you take a step back and read through your current case studies, are they likely to generate this kind of feeling, or do they sound the same as everyone else’s?

We’re often told, “People don’t buy on logic; they buy on emotion.”

And you want your case studies to sell.

Something to think about.

Until next time,

Jamie