Finding the ace in the pack

What’s in a name?

I’ve been writing a lot about case studies lately, and the name’s pretty boring.

I thought it would be a bit of fun to suggest some sensible and some off-the-wall alternatives.

• Ace Studies

• Success Stories

• Client Chronicles

• Sales Tales

• The Transformers

In all seriousness, too many businesses approach case studies the same way.

You can call them whatever you like, but each should have a unique headline with a clear benefit when published on your website.

Seeing a wall of case studies with the same title and format is a turn-off for prospects, who may never return.

If you’ve got any other name suggestions, reply to this email and let me know.

Until next time,

Jamie