If you could turn back time.

There are 144,000 seconds in a 40-hour week. 

That sounds like a lot, doesn't it? 

But when you factor in the new enquires and 'tyre-kickers' who aren't a good fit for your agency, suddenly you can feel up against it. 

Many agencies are missing a trick when using content to pre-qualify their leads.

• Their websites are generic and sound like they're happy to hear from anyone

• They don't mention guide prices on their contact forms

•  They're not active on LinkedIn and engaging with their ideal audience

Content should repel as well as attract. 

For example, if your websites start around £20K, what have you got to lose by saying so? All that will happen is you won't get those calls you dread - an excited prospect who hasn't researched the costs and asks if you can 'do a deal'. 

Something to think about.

I'll be mouthing off about something else next Thursday. 📣

Thanks for reading.