Why don't more blogs do this? 🤔

“Blogging doesn’t work.”

Approximately 7.5 million blog posts are published globally every day across all platforms.

Source

I’d wager a bet that millions of these don’t do this one essential thing:

Answer questions or objections the company’s target audience has.

It’s easy to fall into the trap of writing what we want to write about.

But who does that serve?

Until next week.

Jamie 📣