A never ending story

I reckon around 99% of case studies are instantly forgettable, and here’s why:

• They follow a tired old format

• They read like statements of fact rather than stories

• They don’t focus on the target audience

• They’re shared once and left to gather virtual dust

Many case studies sound almost identical, with only some names and numbers changed.

You might not have the time to prioritise crafting yours from scratch.

As a result, it could be tempting to use AI.

This leads to your case studies still sounding generic like so many others.

Pump up the volume in everything you do!

Jamie

PS If you don’t believe me, listen to this.