Don't go into the Sheryl Crow without your billy goat.

In case you were wondering, today’s subject line was Cockney rhyming slang - a form of English slang which originated in London’s East End.

It means don’t go into the snow without your coat (relevant in the UK right now as we have our annual panic over the wintry weather). 😱

Many people frown upon using (non-Cockney) rhyme in their content. But they’re missing a trick.

Which of these are you more likely to remember?

1. Websites guaranteed to delight.

2. Great value websites to help your business flourish.

This isn’t just me wittering on; it’s a proven principle I’d urge you to try.

PS Here comes the science bit.

Discover the ‘Rhyme as Reason’ effect.